But surely, not always for the better? - cf the rise of the BNP, on the back of governmental promotion of race equality/multiculturalism, which they would read as force, causing them to want to kick against it even harder, iyswim.

I can't understand why an hotelier would refuse the money to be made from a double room let to a gay couple; but then, a) would they actually want to stay somewhere where the welcome was so unwelcoming? and b) it'll be the hotelier who loses out on revenue - especially given how fast bad reviews travel on the web these days.